My first marketing job was as a contract writer for an agency on the opposite side of the world. This also happened to be my first “real”
Read MoreSocial media has changed considerably since the MySpace days, and it‘s part of a marketer’s job to stay on top of its advancements. You
Read MoreOn-page SEO has the power to bring countless new visitors — and customers — right to your website. Additionally, on-page SEO is also compl
Read MoreMastercard, the second-largest payment network in the world, has partnered with Mono, a Nigerian YC-backed open banking startup, to enable payments di
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It’s 2024, and the highest-ROI marketing channel is still good ol’ social media. Our State of Marketing & Trends Report shows that 43%
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Roam, a Kenyan-based electric mobility company, has secured a partnership with Mogo, an asset financier in East Africa, to boost the adoption of elect
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Sycamore, a Nigerian fintech startup, offers loans for individuals and businesses, including salary and business loans. It also enables users to lend
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When there’s a significant shift in the business landscape or an important win, it’s important to spread the word. A memo is the best way
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WYSIWYG. No, this isn’t another one of those newfangled acronyms the kids are using these days — it’s actually been around for quite
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Founded in 1987 in Austin, Texas, South by Southwest (SXSW) is an annual conference that brings together more than 300,000 professionals in the film,
Read MoreFacebook marketing has become a staple for social media marketers over the last few years, and the credit goes to its massive user base. With over 3.0
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Bamboo is a Tiger Global-backed Nigerian investment startup that enables users to buy and trade US stocks in real-time from their mobile phones or com
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When I used to work at a marketing agency, I would read expert industry blogs, such as HubSpot, Marketing Brew, and Backlinko (to name a few). One of
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Our most recent State of Marketing Report tells us that marketers are pretty confident when deciding where to invest their budget in 2024. We’re
Read MoreEvery marketing team is challenged to do more with less — especially nonprofit organizations. Often, resources are tight, and teams are small. S
Read MoreThe Central Bank of Nigeria (CBN) has revoked the mobile money licence of Cellulant Nigeria, a subsidiary of one of Africa’s oldest fintech comp
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Since its founding in 2021, Herconomy claims to have amassed over 10,000 active users. The startup is not just a female-led fintech but also a communi
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Have you ever noticed that telemarketers have a way of calling at the worst possible time? Say, right when you’re about to sit down and enjoy di
Read MoreYouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets this year and say
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Gmail, AOL, and Outlook are our top picks for creating free and private email accounts. These email service providers give you privacy. They provide l
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