Securing approval for a marketing budget is often tough, especially in times of economic uncertainty. I haven’t been there myself, but my learnings fr
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If you asked whether technology could replace marketing a few decades ago, most would look at you like you hit your head on concrete. Now, it’s no mor
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The wild ride of AI is still on, and industries across the globe are riding it for growth. But concerns are also mounting. For one, professionals cont
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Let’s play a game: Tell me how old you are without telling me how old you are. Not sure how to respond? Well, chances are your content consumption hab
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When I asked today’s HubSpotter to share an SEO tactic, he asked if he could share a cautionary tale instead. And I accepted because his story proves
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The remote work productivity debate will never end, and frankly, it shouldn't. Leaders and employees alike should never stop being critical of how tim
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As a one-woman solopreneur running her own business, I’m constantly looking for new AI tools to help save time, increase productivity, and bring about
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Here’s the skinny: email marketing has come a long way in just the past few years. But with all the fancy new functionality brands are using, a well-w
Read MoreToday, most marketing teams I talk to are laser-focused on conversion rate optimization (CRO) fundamentals, and for good reason. Bringing visitors to
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Just about anyone can start a business … but what does it take to run a successful business? Through my personal experience, I’ve found that running a
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Learn how to build professional relationships that don't just open doors — but blow them wide open. Building strong professional relationships is your
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Team black or team green? Earlier this year, HBO launched an incredibly moving ad for the new season of its hit series “House of the Dragon.” It featu
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A writer at heart, Meghan Keaney Anderson has centered her career around content creation. So, when pivoting her career into the world of generative A
Read MoreGrowing a following on TikTok can feel daunting. Trust me, I know. I first created a TikTok to promote my YouTube channel, blog, and podcast back in 2
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Sometimes, it feels like Instagram looks different every time I open the app—IGVT is long gone, and Reels and Shopping tools are now front and center.
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Keyword research has remained a constant in a rapidly changing search landscape. If you’re an inbound marketer looking to optimize your website, under
Read MoreOn Friday, Nigeria’s Securities and Exchange Commission (SEC) issued the country’s first crypto licences to Busha and Quidax, two home-grown crypto ex
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It's been an interesting year in the marketing world. Advancements in AI and constant changes in Google's algorithm have all but turned the industry o
Read MoreIf budgeting stresses you out, we have a lot in common, my friend. Whether it’s a monthly entertainment budget or a Facebook Ads budget, ensuring you
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Marketing is undergoing some major changes at the hands of AI. When I last looked for a full-time content writing job in early 2022, I found a few rol
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