In late 2023, I collaborated with an organization to increase its visibility and donations. We created straightforward yet emotionally charged videos
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It's been an interesting year in the marketing world. Advancements in AI and constant changes in Google's algorithm have all but turned the industry o
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If I was reading a post about request for proposals (RFP), I’d want to get to the point … and fast. And that’s coming from me, a former marketing cons
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Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Will anyone even want it? These are th
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Chpter was accepted into two accelerator programs before closing this pre-seed deal. Chpter, a Kenyan e-commerce startup launched by co-founders of Y
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Local Link-Building Tips to Boost Your SEO & Search Rankings Local search is everything for businesses – 30% of all Google searches are location-r
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The pivot table is one of Microsoft Excel’s most powerful — and intimidating — functions. Pivot tables can help you summarize and make sense of large
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Learning how to create an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format it into a profe
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Even if you’re brand new to brand voice, you already know exactly what it is. I promise. Think of a few of your favorite brands, and consider why they
Read MoreHey, marketers. Raise your hand if you’ve been personally victimized by big, lofty marketing goals with little to no resources to execute them. ✋🏽*rai
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Ampersand, a Rwandan electric motorcycle manufacturer, has raised a $2 million Series A extension to expand to other East African countries. It brings
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Experimentation is central to making evidence-based decisions, and this is where A/B testing has always shined. But with the advent of AI, we now have
Read MoreAs AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here’s how to use creator marketing
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Wondering how to start a blog? If you’ve ever read a blog post, you’ve consumed content from a thought leader that is an expert in their industry. And
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I remember first starting my business. At that time, I knew the basics of marketing and a little about sales. What I didn’t know was the depth of my c
Read MoreHubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 hours per day with AI. Further, 60% of marketers see AI tools as helpful
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It’s been 151 days since South Africa experienced load shedding, a deliberate rationing of electricity supply to prevent failure of the entire system.
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Is AI taking over jobs in 2024? A quarter of workers are worried it is. There’s even a website called “Will Robots Take My Job?” where you can input a
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You don’t have to be in marketing to know what it means to “go viral,” but the dream of saying, “My brand went viral”? — That’s definitely unique to o
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Shopping trends have drastically changed over the past few years. While most of us previously browsed retail stores on a Saturday to find great deals,
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