YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets this year and say
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Today, I’ve got a special treat for you, something most companies won’t share: a peek at one of our losses. A “best practice” that failed so hard we h
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African fintechs that help companies access banking services in the U.S. and Canada are wooing founders affected by Mercury’s abrupt compliance change
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Everyone can have influence, but not everyone can be an influencer. And I say this as someone who has participated in several influencer campaigns but
Read MoreWelcome emails can arguably be one of the most powerful tools for setting an incredible first impression for pre-email customers. Nevertheless, the pr
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Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your f
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You open your computer on a Monday morning, and you have a few Slack messages about a campaign you're launching on Tuesday. After you‘ve answered thos
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It often surprises people to learn just how unfunny making comedy can be. I worked with this week’s master of marketing some years ago out of The Onio
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TymeBank, the South African digital bank with R4 billion ($222 million) in customer deposits, will launch in Indonesia by the end of 2024. It is the b
Read MoreI remember running my first A/B test after college. It wasn’t till then that I understood the basics of getting a big enough A/B test sample size or r
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In the world of search engine marketing (SEM), I’m seeing a growing number of marketers turn to PPC campaigns. That’s how Google has significantly gro
Read MoreWhen prospects first come to your business page, they probably won’t just click and buy your offering immediately. In fact, they may have different go
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I was one of those Zillennials who avoided getting started on TikTok for as long as possible. It’s not that I don’t love social media — trust me, I do
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I‘m pretty sure I’ve said this in a few blog posts already, so if you‘ve heard this from me before, I apologize, but it’s true: In addition to being a
Read MoreWith 2.5 billion active users, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube channel can
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As a writer, I have to let readers and potential clients know my expertise, my skills, and why they should work with me or be interested in what I say
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I judge every email subject line that makes its way into my inbox. I’m not exaggerating when I say that the subject line is the sole factor I use to d
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I’ve worked in digital marketing and SEO for over a decade. Five years ago, I committed entirely to SEO. I became really passionate about it and have
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Zone, a Nigerian blockchain-enabled payments infrastructure, has partnered with the Nigerian Inter-Bank Settlement Scheme (NIBSS) to introduce blockch
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PrivPay, a Kenyan fintech that allowed customers to make M-PESA transactions without revealing their personal details, shut down in May 2023 after Saf
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