In 2025, every marketing team needs a strong social media strategy to meet their customers where they're at. And every marketer should be considering
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Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product and mark
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I can't imagine any company today experiencing substantial growth without proper social media advertising. Advertising is how businesses promote thems
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When I first started in marketing, the term “lead generation” felt like this big, vague thing everyone was obsessed with, but no one could explain cle
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Social media marketing is a lot of work. It’s a fast-paced industry that quickly evolves by the time you learn a new skill, trend, or platform update.
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The world of hiring and managing remote marketing teams is still changing. You would think that every kink in this process was resolved in 2020, but t
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I started my career in modeling, which, as anyone in the industry knows, is basically a crash course in branding. You learn very quickly how to presen
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Are people still using Facebook? What about Threads? And is TikTok’s volatility driving users away? Just 54% of brands say they’re confident they can
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Optimizing the customer buying cycle is primarily about being at the right place, at the right time. This is something I’ve learned over the last 6+ y
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“Email is the only marketing channel that offers an equal playing field for all marketers,” says Jay Schwedelson. With email marketing, your brand’s m
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Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-marke
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The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Oji Udezue was most recently Chief Product Officer at T
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At a recent networking event, a writer with 25 years of experience shared that her boss fired her and replaced her with ChatGPT. He believed AI could
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It doesn’t matter if you’re an entrepreneur, founder, director, or an employee working within an organization, knowing how to improve business skills
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I was running social media for an organization when TweetDeck hit the market. That dashboard with mentions, DMs, lists, and trends was the neatest pie
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South African fintech startup SOLmate has doubled its active user base over the past year to about 100,000, driven by soaring demand for eWallet servi
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Figuring out how to work from home feels easy, right up until the cat throws up on your computer. And your neighbor, who you can only assume is buildi
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A content strategy for startups begins with a simple truth: Every piece of content needs a purpose. I learned this lesson the hard way when managing m
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Oxygen X Finance Company Limited, the digital lending subsidiary of Access Holdings Plc, disbursed ₦152 million ($95,000) in consumer loans in 2024, m
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Those who know me know that I have a healthy obsession with travel. So, I often pore over travel blogs looking for the best way to plan a trip and the
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