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The wild ride of AI is still on, and industries across the globe are riding it for growth. But concerns are also mounting. For one, professionals cont
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A writer at heart, Meghan Keaney Anderson has centered her career around content creation. So, when pivoting her career into the world of generative A
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Marketing is undergoing some major changes at the hands of AI. When I last looked for a full-time content writing job in early 2022, I found a few rol
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Experimentation is central to making evidence-based decisions, and this is where A/B testing has always shined. But with the advent of AI, we now have
Read MoreHubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 hours per day with AI. Further, 60% of marketers see AI tools as helpful
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Is AI taking over jobs in 2024? A quarter of workers are worried it is. There’s even a website called “Will Robots Take My Job?” where you can input a
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Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your f
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You open your computer on a Monday morning, and you have a few Slack messages about a campaign you're launching on Tuesday. After you‘ve answered thos
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I've been editing videos for almost a decade, both professionally and for my passion projects. So, believe me when I say I know how tedious editing ev
Read MoreThere’s no doubt that in the last few months, you’ve run into Google’s new AI search tool. Often, the tool provides a helpful summary (though sometime
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In a Mint Mobile commercial, Ryan Reynolds reads from a script written entirely by ChatGPT. His prompt was simple (include a joke, curse word, mention
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Let's be honest: SEO is going to be disrupted by AI. Plain and simple. AI platforms and search features have changed how we find information. Gone (ne
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ChatGPT is generating a lot of buzz in the marketing industry, and if you‘re a marketer, you’re probably wondering how to use the technology to its fu
Read MoreIt may sound weird, but I can’t think of AI media planning without thinking of the 1999 Robin Williams movie Bicentennial Man. OK, fine, I can’t think
Read MoreLike most of you, I have fallen down countless rabbit holes in Google searches. “How to make a latte?” turns into “Latte vs. americano?” which turns i
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Welcome to “I Tried…,” the series where I try different marketing tools and strategies so you don't have to. In this series, I document my experience
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We integrated AI into our website chat and our KPIs flew off the charts. Here’s exactly how we did it and what we learned along the way. Key Outcomes:
Read MoreAdvancements in artificial intelligence have transformed content creation from a tedious chore into a smooth and efficient process. With AI handling m
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AI is a hot topic amongst marketers in 2024 — and for good reason. According to our State of AI report, 95% of respondents say that using AI tools for
Read MoreSEO has always been an essential part of my work as a content marketer, but I’ll admit that certain parts of keyword research and formatting pos
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