As I was scrolling on Facebook today, I noticed two ads. One was offering me 20% off at a store that I've never heard of before. It felt completely ra
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Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the individual level. How
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A few years ago, I led a product launch campaign for a SaaS platform targeting mid-sized marketing teams. We had solid content — blog posts, email dri
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I once launched a campaign that I thought was airtight. We had crisp messaging, strong visuals, and clear calls to action. But when results started co
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We marketers know that marketing according to data points alone isn’t enough to get meaningful engagement — that’s the job of a buyer persona. While d
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Good marketing is always about the customers, period. That’s the most important lesson I’ve learned from all my wins and losses as a marketer. To laun
Read MoreWhen prospects first come to your business page, they probably won’t just click and buy your offering immediately. In fact, they may have different go
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Us marketers know that marketing according to data points alone isn’t enough to get meaningful engagement—that’s the job of a buyer persona. While dem
Read More