A few years ago, I led a product launch campaign for a SaaS platform targeting mid-sized marketing teams. We had solid content — blog posts, email dri
Read MoreI once launched a campaign that I thought was airtight. We had crisp messaging, strong visuals, and clear calls to action. But when results started co
Read MoreWe marketers know that marketing according to data points alone isn’t enough to get meaningful engagement — that’s the job of a buyer persona. While d
Read MoreGood marketing is always about the customers, period. That’s the most important lesson I’ve learned from all my wins and losses as a marketer. To laun
Read MoreWhen prospects first come to your business page, they probably won’t just click and buy your offering immediately. In fact, they may have different go
Read MoreUs marketers know that marketing according to data points alone isn’t enough to get meaningful engagement—that’s the job of a buyer persona. While dem
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