I used to treat ChatGPT like a tool. I’d pop in for a quick brainstorming session and then forget about it for weeks. But then something shifted. I st
Read More
I used to treat ChatGPT like a tool. I’d pop in for quick brainstorming and forget about it for weeks. But then something shifted. I started using AI
Read More
I had the pleasure of speaking at the West Linn Historical Society’s Ignite event, where I shared a whirlwind tour through the last 30 years of search
Read More
“If I use AI to write content, isn’t that… cheating?” This question came from a 20+-year veteran copywriter while I was sharing how AI had transformed
Read More
Google’s AI Overviews are everywhere… According to a Botify x DemandSphere study analyzing 120,000 keywords across 22 websites, Google’s AI Overviews
Read More
In the early days of AI writing tools, I warned everyone about the dangers of AI-generated content. After discussing SEO copywriting best practices fo
Read More