HubSpot Labs - Content Krush

the-oops-that-proves-seo-basics-still-matter

September 9, 2024029

The Oops That Proves SEO Basics Still Matter

When I asked today’s HubSpotter to share an SEO tactic, he asked if he could share a cautionary tale instead. And I accepted because his story proves

the-losing-test-that-led-to-4%-more-leads-(we-took-the-l-so-you-don’t-have-to)

August 27, 2024043

The Losing Test That Led to 4% More Leads (We Took the L so You Don’t Have To)

Today, I’ve got a special treat for you, something most companies won’t share: a peek at one of our losses. A “best practice” that failed so hard we h

what-we-didn’t-do-boosted-our-paid-ad-cvr-by-11%-[expert-interview]

August 19, 20240107

What We Didn’t Do Boosted Our Paid Ad CVR by 11% [Expert Interview]

Our CRO team made a change that lifted the performance of our paid ads by almost 11% — and they didn’t have to make any deals with supernatural beings