In response to growing demand from consumers and regulators to protect online privacy, in January 2020, Google announced plans to phase out support fo
Read MoreGoogle has rolled out its Ads Editor version 2.6, with eight new features and updates for advertisers to utilize to improve the efficiency of their ca
Read MoreGoogle advised advertisers to take urgent action by investing in AI as it addressed potential third-party cookie deprecation delays. The UK’s Co
Read MoreGoogle Ads will automatically start pausing ad groups with low activity. From March 11, ads groups created at least 13 months ago and have not had imp
Read MoreGoogle confirmed that it deliberately withholds channel-specific KPIs for Performance Max campaigns because it could be “misleading.” Some
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Google confirmed it is testing a new PPC ad format. However, key details such as the official name, functionality, influence on auction dynamics, and
Read MoreThe impact of Google’s Search Generative Experience on ads within Google’s SERPs has been explored in a new study. Research conduct by SEO
Read MoreIn PPC advertising, the skills and knowledge of ad buyers directly impact campaign success and return on investment. So, what separates good ad buyers
Read MoreFor years, Google and Bing have dominated paid search. Brands have focused most of their PPC budgets on these two search titans. However, the search l
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Spreading Santorum drops on Google In 2012, Spreading Santorum, the page defining “santorum” as a byproduct of anal sex, finally dropped f
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YouTube Create can be used to edit Shorts or longer videos, add soundtracks, captions, and more, directly from your phone. Nicola Agius on February 28
Read MoreGoogle is facing a $2.27 billion lawsuit by 32 media groups claiming that the company’s digital advertising practices have led to financial loss
Read MoreGoogle Analytics 4 introduced a default Google Ads report, now available within your account’s performance reporting section. To access this rep
Read MoreGoogle’s popular gtag.js library makes collecting data for Google Analytics 4 and Google Ads straightforward. However, it also ties you into Goo
Read MoreGoogle is giving advertisers more control over ad placement within the Search Partner Network. From March 4, advertisers using Performance Max will ha
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Search Engine Land » PPC » Reminder – Google is enforcing stricter rules for consumer finance ad targeting Google will start enforci
Read MoreSelecting the right digital marketing agency partner is key for businesses aiming to drive results and scale efficiently. With countless agencies vyin
Read MoreMicrosoft reportedly tried to sell Bing to Apple in 2018 – but failed. The sale was unsuccessful because Apple had concerns about Bing’s s
Read MoreGoogle accused the U.S. government of wanting to punish it for being more successful than its competitors. The company made the comments in an unseale
Read MoreGoogle is investigating a Local Services Ads bug that’s causing businesses to appear in search results for their competitors’ names. The i
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