It's been an interesting year in the marketing world. Advancements in AI and constant changes in Google's algorithm have all but turned the industry o
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Marketing is undergoing some major changes at the hands of AI. When I last looked for a full-time content writing job in early 2022, I found a few rol
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In late 2023, I collaborated with an organization to increase its visibility and donations. We created straightforward yet emotionally charged videos
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It's been an interesting year in the marketing world. Advancements in AI and constant changes in Google's algorithm have all but turned the industry o
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If I was reading a post about request for proposals (RFP), I’d want to get to the point … and fast. And that’s coming from me, a former marketing cons
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Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Will anyone even want it? These are th
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Chpter was accepted into two accelerator programs before closing this pre-seed deal. Chpter, a Kenyan e-commerce startup launched by co-founders of Y
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The pivot table is one of Microsoft Excel’s most powerful — and intimidating — functions. Pivot tables can help you summarize and make sense of large
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Learning how to create an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format it into a profe
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Even if you’re brand new to brand voice, you already know exactly what it is. I promise. Think of a few of your favorite brands, and consider why they
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Ampersand, a Rwandan electric motorcycle manufacturer, has raised a $2 million Series A extension to expand to other East African countries. It brings
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Experimentation is central to making evidence-based decisions, and this is where A/B testing has always shined. But with the advent of AI, we now have
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Wondering how to start a blog? If you’ve ever read a blog post, you’ve consumed content from a thought leader that is an expert in their industry. And
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I remember first starting my business. At that time, I knew the basics of marketing and a little about sales. What I didn’t know was the depth of my c
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It’s been 151 days since South Africa experienced load shedding, a deliberate rationing of electricity supply to prevent failure of the entire system.
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Is AI taking over jobs in 2024? A quarter of workers are worried it is. There’s even a website called “Will Robots Take My Job?” where you can input a
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You don’t have to be in marketing to know what it means to “go viral,” but the dream of saying, “My brand went viral”? — That’s definitely unique to o
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Shopping trends have drastically changed over the past few years. While most of us previously browsed retail stores on a Saturday to find great deals,
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YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets this year and say
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Today, I’ve got a special treat for you, something most companies won’t share: a peek at one of our losses. A “best practice” that failed so hard we h
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