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These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel. As marketers, it’s important to kn
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I see short-form videos everywhere nowadays. And now, as platforms like TikTok, Instagram Reels, YouTube Shorts, Google, LinkedIn, and Pinterest expan
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How do you know if Facebook is a worthy investment or if you’re getting enough traffic from your recent promotional campaign? The answer: UTM tr
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As a social media marketer or someone trying to build your social media presence, you know that it isn’t enough just to post new content —
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Often, social media and SEO conversations happen separately. Social media is meant to build relationships and engage with your audience, while SEO see
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Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve tested 100s of
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It’s estimated that a shocking 60% (or less) of work time is spent productively, according to Atlassian. Time is our scarcest resource, yet we s
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Staying on top of the latest strategies and trends has been crucial for keeping my knowledge and skills current as a digital marketer. Whether it&rsqu
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It’s often challenging to navigate the information overload you experience, thanks to the never-ending updates from social media, news, and emai
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Okra, an open finance startup, is one of the few Nigerian API services that provides real-time access to financial data. The startup has raised a tota
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Let me tell you the most challenging part of my job. Often, I will delete TikTok and Instagram from my phone because I can’t help but waste time
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My first marketing job was as a contract writer for an agency on the opposite side of the world. This also happened to be my first “real”
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It’s 2024, and the highest-ROI marketing channel is still good ol’ social media. Our State of Marketing & Trends Report shows that 43%
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Roam, a Kenyan-based electric mobility company, has secured a partnership with Mogo, an asset financier in East Africa, to boost the adoption of elect
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Sycamore, a Nigerian fintech startup, offers loans for individuals and businesses, including salary and business loans. It also enables users to lend
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When there’s a significant shift in the business landscape or an important win, it’s important to spread the word. A memo is the best way
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WYSIWYG. No, this isn’t another one of those newfangled acronyms the kids are using these days — it’s actually been around for quite
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Founded in 1987 in Austin, Texas, South by Southwest (SXSW) is an annual conference that brings together more than 300,000 professionals in the film,
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Bamboo is a Tiger Global-backed Nigerian investment startup that enables users to buy and trade US stocks in real-time from their mobile phones or com
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When I used to work at a marketing agency, I would read expert industry blogs, such as HubSpot, Marketing Brew, and Backlinko (to name a few). One of
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