Every month, there are over two billion active users on Facebook, one billion on Instagram, and 365 million on Twitter worldwide. In the U.S. alone, 7
Read MoreYou've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the tren
Read MoreThe story of 7-Eleven's remarkable transformation in Japan offers a masterclass in global expansion done right. Despite being an American brand, 7-Ele
Read MoreI’ve fallen down countless rabbit holes while doing seemingly simple searches: “How to make a latte?” turns into “Latte vs. americano?” which turns in
Read MoreI’ve fundraised $725,000 in one year for a local charitable foundation, and its social media strategy played a big part in the outcomes. Unlike busine
Read MoreIf you’ve ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice. Maybe you didn't hav
Read MoreHere’s what a typical Monday morning looks like for me: I open my computer and see a few Slack messages about a campaign I’m launching on Tuesday. Aft
Read MoreLooking for web design inspiration? I’ve rounded up what I consider to be the best website designs to act as your personal muse. Creating a website ca
Read MoreSocial media has changed considerably since the MySpace days, and it‘s part of a marketer’s job to stay on top of its advancements. You're probably wo
Read MoreMost brands chase exposure. They pour money into ads and PR, hoping to buy attention. And, it works if you have deep pockets. But if you don’t? Then,
Read More“Inclusive marketing is all about brands acknowledging the many ways that people are different,” says this marketing master. Her voice drops to a cons
Read MoreA Microsoft study found that people spend 15% of the workday checking email— that’s about six hours a week squinting at their inboxes. While many want
Read MoreI have seen things I wouldn’t have believed even a few years ago. ChatGPT drafting content strategies from a three-sentence prompt. Grammarly solving
Read MoreConversion copywriters — the people who write landing page copy that converts readers and delivers sales — are wonderful human beings. Their writing p
Read MoreEngagement on social media is like mingling at a party. There could be tons of people in the room (read: following you), the music could be great, and
Read MoreIt's rare that a B2B marketer is funny on LinkedIn. And not “posted a meme about ChatGPT taking over my job” funny. I mean genuinely, “I would watch
Read More2025 is upon us, and a new year brings new trends and new challenges. If you‘re a brand looking to leverage social media video this year, you may not
Read MorePrior to launching my own marketing business, I worked at athletic apparel company Gymshark, driving our marketing strategy around community. I knew t
Read MoreImagine a weighted balance scale: on one side is brand visibility; the other, lead generation. Your job as a content marketer is to use gated and unga
Read MoreI’m fortunate to work on exciting marketing campaigns for fantastic Nickelodeon and Paramount+ titles. But I never forget that customer experience and
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