Search Engine Land » PPC » Reminder – Google is enforcing stricter rules for consumer finance ad targeting Google will start enforci
Read MoreThe next phase in ChatGPT’s meteoric rise is the adoption of GPTBot. This new iteration of OpenAI’s technology involves crawling webpages
Read MoreBuzzFeed was one of the first major publishers to adopt heavy AI publishing. They drew scrutiny when a litany was plagiarized, copy-and-pasted, factua
Read MoreSelecting the right digital marketing agency partner is key for businesses aiming to drive results and scale efficiently. With countless agencies vyin
Read MoreGoogle has removed the option to click “more” or “view all” under the local pack within the Google Search results. The local r
Read MoreMicrosoft reportedly tried to sell Bing to Apple in 2018 – but failed. The sale was unsuccessful because Apple had concerns about Bing’s s
Read MoreA new report released this month by Intero Digital (disclosure: I previously worked with Intero), “Revolutionizing Reach: The 2024 Digital Marke
Read MoreGenerative AI tools like ChatGPT can create content, but it doesn’t always sound natural. The content can come across as dull or robotic without
Read MoreVideos are likely the most captivating tool to draw in prospects and guide them through the customer journey. For videos to be deemed a potent tool fo
Read MoreIt was 13 years ago today that Google launched the Panda update. This algorithm update had a massive and far-reaching impact on SEO and content strate
Read MoreGoogle accused the U.S. government of wanting to punish it for being more successful than its competitors. The company made the comments in an unseale
Read MoreBest of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model i
Read MoreGoogle is investigating a Local Services Ads bug that’s causing businesses to appear in search results for their competitors’ names. The i
Read MoreLinkedIn released a new guide detailing actionable steps and tactics you can take now to maximize campaign performance in the absence of third-party c
Read MoreIn-house teams constantly juggle a never-ending pipeline of SEO projects, from competitor analysis and technical maintenance to launching new products
Read MoreIt’s getting harder to find Google Search results that don’t include Search Generative Experience (SGE) results. In three industries (educ
Read MoreGoogle announced the v16 release of the Google Ads API. To leverage some of its features, you’ll need to update your client libraries and c
Read MoreInstagram is expanding its Creator Marketplace, aiming to make it simpler for brands to discover creators for partnership ads. The platform will start
Read MoreGoogle Ads introduced a “Recently Used” Call To Action on Performance Max cards. You’ll see the label when setting up a new Google A
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Search Engine Land » PPC » Google Analytics 4 updates Advertising workspace to simplify reporting Google Analytics 4 is updating its Adver
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