I‘ve been running HubSpot’s Marketing Daily emails for about as long as I’ve been with the company (a slight nudge for you to subscr
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GetEquity describes itself as a marketplace for investment products provided by investment managers globally. The TechStars-backed startup lets users
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AI and startups? It just makes sense. Between the prophecy of single-person billion-dollar companies, and the pinch felt by founders as VCs tight
Read MoreDeveloping a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, c
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Welcome to HubSpot Perspectives, a series where HubSpotters weigh in on the latest business and marketing trends. OK, admit it. Have you watched a Mar
Read MoreWe all know “good boss energy” when we see it. Maybe it’s the boss who begins each 1:1 by checking-in with you, human to human. Or,
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As the pandemic surged in 2020, people stayed home, and demand for home improvement services went through the roof. Construction companies swooped in
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This article was contributed to TechCabal by Catherine Young. Strategy sets the course for startups, but without team alignment and pragmatic action,
Read MoreSo, you want to discover what truly works for your audience, and you’ve heard about this mythical form of marketing testing. But you have questi
Read MoreOur 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing rec
Read MoreKuda Microfinance Bank, the Target Global-backed neobank, has secured payment licences in Tanzania and Canada as part of an expansion drive across Afr
Read MoreWhen it comes to social media, I‘m quite the expert. I had to tireless scrub through social media for potential stories back when I was a journa
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The constant question on every social media marketer’s mind is, “What social media trends should I watch out for?” To learn more abo
Read MoreOne week after suspending its services in America, Chipper Cash will eliminate roles based in the UK and US to its other African business regions, acc
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Videos tell a story. According to 92% of marketers, video is essential to their approach. So, the storyline should be effective, whether creating vide
Read MoreBefore consumer protection laws were passed, any lender could run a digital credit business. Kenya has approved the operation of 17 new digital credit
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Flutterwave, Africa’s most valuable startup, has appointed Dipo Fatokun, a former director at the Central Bank of Nigeria (CBN), as its new boar
Read MoreThe Gulf Information Technology Exhibition (GITEX) wants to bring about 100 Nigerian companies to Marrakech, Morocco where the second edition of the e
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Interswitch, the Visa-backed Nigerian payments giant that reported $42 million in revenue for its financial year ended March 31, will enter into Niger
Read MoreBilha Ndirangu, a former director of the IFC-backed Africa’s Talking, is suing the company she cofounded for unlawful termination of her appoint
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