Whenever I get asked ‘What makes you unique?’ or ‘What makes you stand out from other candidates?’ in an interview, I use it a
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An about me website is your chance to showcase your personality and credentials in an engaging format. But without strong personal website examples to
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When The Peer, a Nigeria-based API startup, shut down in April, the business still had up to twenty months of runway. The shutdown, which its founders
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These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel. As marketers, it’s important to kn
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I see short-form videos everywhere nowadays. And now, as platforms like TikTok, Instagram Reels, YouTube Shorts, Google, LinkedIn, and Pinterest expan
Read MoreSo, you want to start a website redesign. Maybe you just finished a brand overhaul, or your product was recently updated. Whatever your reason, a rede
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How do you know if Facebook is a worthy investment or if you’re getting enough traffic from your recent promotional campaign? The answer: UTM tr
Read MoreAs the former head of marketing for two different tech startups, I learned firsthand that email newsletters can be an incredibly powerful tool in any
Read MoreNo matter what industry you work in (or your experience level in that industry), a plain, black-and-white resume written in Times New Roman font just
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As a social media marketer or someone trying to build your social media presence, you know that it isn’t enough just to post new content —
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Often, social media and SEO conversations happen separately. Social media is meant to build relationships and engage with your audience, while SEO see
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Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve tested 100s of
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It’s estimated that a shocking 60% (or less) of work time is spent productively, according to Atlassian. Time is our scarcest resource, yet we s
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Staying on top of the latest strategies and trends has been crucial for keeping my knowledge and skills current as a digital marketer. Whether it&rsqu
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It’s often challenging to navigate the information overload you experience, thanks to the never-ending updates from social media, news, and emai
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Okra, an open finance startup, is one of the few Nigerian API services that provides real-time access to financial data. The startup has raised a tota
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Let me tell you the most challenging part of my job. Often, I will delete TikTok and Instagram from my phone because I can’t help but waste time
Read MoreGoogle Ads is the world’s largest PPC advertising platform. If used effectively, you can generate significant profit for companies. But wrapping
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My first marketing job was as a contract writer for an agency on the opposite side of the world. This also happened to be my first “real”
Read MoreSocial media has changed considerably since the MySpace days, and it‘s part of a marketer’s job to stay on top of its advancements. You
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