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In the world of search engine marketing (SEM), I’m seeing a growing number of marketers turn to PPC campaigns. That’s how Google has significantly gro
Read MoreTikTok rolled out a new feature called Creator Search Insights, allowing creators to track trending search terms on the platform. Accessible through t
Read MoreThe U.S. House of Representatives approved a bill requiring ByteDance, the owner of TikTok, to sell the platform or else face a total ban in America.
Read MorePerformance Max campaigns have become incredibly popular among PPC advertisers due to their automation and simplicity. However, one consistent pain po
Read MoreMeta announced a string of updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions, and deliver more
Read MoreYouTube announced a series of updates aimed at simplifying content management and monitoring for creators. These updates include: Notifying creators w
Read MoreTikTok updated its Effect Creator Rewards program to improve monetization opportunities for current members and expand access to creators in new marke
Read MoreGoogle announced a range of new advertising tools and solutions for mobile app developers at the Games 2024 Developer Summit, including: AI asset sugg
Read MoreTikTok is reportedly developing a new still image app to compete with Instagram. Eagle-eyed observers have spotted new references to “TikTok Pho
Read MoreMicrosoft Advertising launched a new tool called Insights Navigator, designed to provide faster, easier access to key data insights and performance re
Read MoreApple is reportedly piloting a new smart tool that uses AI to buy ads on its App Store. Similar to Google’s Performance Max and Meta’s Adv
Read MoreInvesting time and effort into crafting PPC ad copy that effectively reaches and resonates with your target audience is essential. This is your opport
Read MoreEarlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search an
Read MoreMicrosoft Ads expanded its Copilot trial to a larger set of advertisers. The company confirmed to Search Engine Land that it is giving more advertises
Read MoreJoe Biden said he would sign legislation banning TikTok in the U.S. The House of Representatives will vote this week on a legislation giving TikTok&rs
Read MoreHundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. Ads are being placed on these sites through both pr
Read MoreGoogle Marketing Platform rolled out a new API, giving organizational administrators enhanced capabilities. Now, administrators can: Upgrade or downgr
Read MoreTikTok accused U.S. Senators of staging a “predetermined” vote to ban the platform in the United States. Next week, the U.S. House of Repr
Read MoreReddit is piloting a free suite of tools designed to help businesses improve their engagement with consumers. The new feature, Reddit Pro, provides to
Read MoreTrends and hurdles are already taking shape for all PPC marketers in 2024. Changes in the privacy and data landscapes are dictating most of them, alon
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