When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. There was the possibility that your crush actually like
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Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In 2005, Ben Fischman was
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As a marketer, my professional bio is the best way to, well, market myself. From generalist to content strategist and agency to enterprise, my role ha
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Webinar promotion is a crucial part of the webinar process, but the webinar promotion tips in this article go beyond just getting attendees to join. E
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Industry experts and thought leaders use blogs to share their knowledge with interested parties like you. And, if the post was written well, chances a
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Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale. Their enthusiasm about AI's ability to
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Once a visitor lands on your website, you only have about seven seconds to make a great first impression before the average user decides whether they’
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Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2024, we saw the expansion of AI
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The inbound methodology is really important here at HubSpot. I think you could go so far as to say that it's more or less our “main thing” — like almo
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No two companies’ customer bases are alike. So, there’s no one-size-fits-all formula for designing an optimal website, crafting the most enticing copy
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When I changed careers from classroom teacher to content writer and editor, I little suspected the AI revolution that was about to take place. In just
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The Nigeria Inter-Bank Settlement System (NIBSS), the country’s largest payment switch, is betting on QR codes as a cash alternative for small-value t
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Raise your hand if your AI-generated content is flat, basic, and feels about as engaging as a DMV manual. 🙋♀️ Yup, we’ve all been there! Here are si
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Google’s AI Overviews are everywhere… According to a Botify x DemandSphere study analyzing 120,000 keywords across 22 websites, Google’s AI Overviews
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The Future of Google: How AI Overviews & Chatbots Are Redefining Search The relationship we used to have with Google was simple. It was a fair-use
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AI content SEO” is one of those terms we’ve all Googled at some point since AI became part of our workflow. No doubt it’s great for marketers — it mak
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One of my favorite examples of influence is in the 2004 film Mean Girls. When the girls at North Shore High School see “queen bee” Regina George weari
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I remember the first time I tried social media boosting. It was back when I was testing the social media marketing waters by building a presence on Fa
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It’s no wonder marketers love creative briefs: A good one sets you up for success with a high-level game plan and a clear objective. A creative brief
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Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle wh
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