Holly Chen is the Managing Partner of ExponentialX, a Marketing and Growth Advisory Collective for high-growth SaaS startups, advising companies
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Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. GTMnow is the m
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Prospecting requires a unique approach for each type of buyer, and knowing those buyers’ habits — what kind of communication they respond
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Noah Marks is a transformative growth leader focused on building GTM engines and scaling organizations for sustainable growth. He has been in the
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Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. GTMnow is the m
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For companies that rely on the cultivation of their digital brand, a strong SEO strategy is essential. But while high-level SEO planning is crafted by
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Global brands need to think local when they’re targeting multiple geographies. Existing resources and approaches are unlikely to directly transl
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The Cambridge Analytica scandal made it clear once and for all how public opinion can be manipulated. To do this, the manipulators used Facebook data
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Today, I’m delighted to announce that Searchmetrics has been acquired by Conductor, the leading SEO and organic marketing platform. For a long t
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searchmetrics arrow-right chevron-up chevron-down chevron-left chevron-right clock close search Having just finished the rollout of the Helpful Conten
Read MoreAuthor Fospha Team Date published March 12, 2024 Categories Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing spor
Read MoreAuthor Fospha Team Date published February 19, 2024 Categories In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation
Read MoreFospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem t
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Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has rev
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Whether you are new to SEO or an experienced SEO junkie, one cannot deny the importance of content to rank well on search engines such as Google and B
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Unpopular opinion alert: Adding new blog posts may not help your site. (No matter what that content marketing company told you.) 🙄 So many of
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Are you being prompted by LinkedIn to contribute to their “Collaborative Articles?” Do you see people with a “Top Voice” badge
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“Hi, I’m Heather, and I’m the original content goblin.” I saw the announcement drop on a friend’s Facebook page. My frie
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Wow, Google turned 25 last month. Thinking about this made me wax nostalgic for the good ol’ days, filled with Google Dances, amazing conference
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Do you constantly feel guilty thinking that you should do more with your SEO content campaign? This question popped into my brain while I was scanning
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