Google tests scan-to-call QR codes and extra images on sponsored ads

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Google tests scan-to-call QR codes and extra images on sponsored ads


Google Ads appears to be testing a new QR codes ad extensions. Scanning the QR code lets consumers instantly call a number provided by a business or brand.

The feature, which was first spotted by SEO analyst Khushal Bherwani, has been appearing on a new expandable call box found at the bottom of ads.

Inside the box, the brand’s telephone number is also displayed, making accessing a company’s contact details simpler.

Google is also testing displaying three images across ads now instead of one.

The search engine is yet to officially comment on its trial, but Bherwani shared some screenshots of the new Sponsored Ads layout on X, formerly known as Twitter:

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Why we care. If phone calls are important to your business, this may be a feature you’ll want to look into if and when it becomes available. QR codes have made a comeback – and this extension could potentially reduce friction, making it easier for people to call, which could lead to more sales, greater customer satisfaction or other positive business outcomes.

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Deep dive. Read the Google Ads Guide on its official Help Center for more information on sponsored posts.

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About the author

Nicola Agius

Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book ‘Mastering In-House SEO’.

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