Contemporary Industrial Arts has been appointed by Alzheimer’s Society to beef up the charity for a mark refresh, following a competitive pitch flee by AAR.
The appointment comes as Alzheimer’s Society prepares to start a brand original technique next year, with NCA predicament to extinguish beef up in terms of mark technique, positioning and inventive execution as the charity goals to reach a substantial broader target audience all the contrivance thru a unfold of channels.
Alzheimer’s Society, as the company’s first charity client, joins Halifax, Moneysupermarket, Uber and Vodafone on NCA’s roster. The company comes on board at the charity after a main year for Alzheimer’s Society, in some unspecified time in the future of which of us with dementia had been amongst the worst hit by coronavirus. This has intended the charity’s beef up has been in urgent need, with its beef up companies and products being former better than 5.5 million cases since March 2020.
Alzheimer’s Society previously worked with Engine, which created its advert launched in Might well simply to coincide with Dementia Awareness Week, following the hasten of a girl whose husband is diagnosed with dementia and who due to the this fact tries and fails to bag the meat up she wants.
Chris Gottlieb, director of promoting and communications at Alzheimer’s Society, acknowledged: “We’re if truth be told enraged to be working with NCA as its founding charity client and had been extremely impressed with the hugely talented company’s solutions and experience. We scrutinize forward to initiating a hasten side by side to again us enact our ambitions as the main dementia charity and manufacture the largest inequity to the lives of of us tormented by dementia.”
James Murphy, co-founder and CEO of NCA, acknowledged: “Alzheimer’s Society does improbable work spherical a illness that touches so critical of society. Dementia is Britain’s largest life-changer, whether or no longer you’re residing with it or caring for any individual who is. We’re grateful to comprise the chance to again this a must-comprise organisation.”
NCA became once predicament up in Might well simply 2020 by Adam & Eve founders James Murphy and David Golding, alongside Ian Heartfield, formerly chief inventive officer of Bartle Bogle Hegarty London, and Seize Curran, formerly chief experience officer of Wunderman Thompson.