Only 23% of digital marketers will invest in X in the next 12 months

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Only 23% of digital marketers will invest in X in the next 12 months

The platforms most digital marketers said they will invest in: Google (including YouTube) and Meta (Facebook and Instagram).

Chris Elwell on August 17, 2023 at 10:00 am | Reading time: 1 minute

Less than a quarter of digital marketers plan to invest in X, formerly known as Twitter, during the next 12 months, according to a Search Engine Land survey.

And, the percentage of digital marketers investing in X continues to fall rapidly, down from 27% of marketers in Q1 to 17% in Q3 to date.

Digital Marketers Invest X

Where marketers plan to invest. Google (including YouTube) and Meta properties Facebook and Instagram are the platforms most digital marketers will invest in during the next 12 months, 81% and 57%, respectively.

  • Forty percent of marketers said they will invest in Microsoft’s LinkedIn business-to-business social media network. Other Microsoft properties, including Bing, will be getting investments from 31% of digital marketers.
  • Among the retail media networks tracked, 27% said they planned to invest in Amazon and 11% in Walmart.
Digital Ad Platforms Search Engine Land Survey

About the data. The survey was conducted during the first half of 2023. Nearly 1,000 people responded after signing up for the Search Engine Land newsletter.

New on Search Engine Land

About the author

Chris Elwell

Chris is a founding partner and CEO of Third Door Media, the publisher of MarTech and Search Engine Land, and producer of the MarTech Conference and Search Marketing Expo – SMX. TDM accelerates customer acquisition for its clients by providing trusted content and targeted marketing programs that deliver qualified prospects. You can reach Chris at chris[at]

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